Whatever Sells
The increasing albeit not surprising success of the song D K Bose from the soon to release ‘Delhi Belly’ spurs me to write this. To be honest, it made me wonder what about the song really connected to the masses (predominantly the youth). Is it the lyrics, the idea of the song, the cast (I doubt) or the playful use of a common Hindi cuss word?
Is it a cultural backlash that made children (old enough to make sense of it) be obsessed with songs like D K Bose or (the ridiculously famous) Sutta Na Mila, to be consumed by them – is it the brazen use of cuss words in Hindi songs (finally), considering some genres of music outside of India thrive on such lyricism?
Maybe it is the choice of lyrics - the aggressively poignant words seeking some sort of ugly discarded truth in the underbelly of today’s youth? As though we are a generation of individuals living some form of repressed lives!
Musically it cannot be called a gem, for it simply isn’t. There are some snippets of instrumental charm and tempo, but overall (musically) it cannot really be called a deliverable on the whole.
Personally, I like the song. In some sense of the word, it is ‘catchy’; but what appealed the most is the video (atleast the one on youtube). It is rather well made – I love the look of the dilapidated warehouse setting. I guess it is what aesthetically drives in the drift of the song.
I wonder how many looked at the song from this perspective.
Is it a cultural backlash that made children (old enough to make sense of it) be obsessed with songs like D K Bose or (the ridiculously famous) Sutta Na Mila, to be consumed by them – is it the brazen use of cuss words in Hindi songs (finally), considering some genres of music outside of India thrive on such lyricism?
Maybe it is the choice of lyrics - the aggressively poignant words seeking some sort of ugly discarded truth in the underbelly of today’s youth? As though we are a generation of individuals living some form of repressed lives!
Musically it cannot be called a gem, for it simply isn’t. There are some snippets of instrumental charm and tempo, but overall (musically) it cannot really be called a deliverable on the whole.
Personally, I like the song. In some sense of the word, it is ‘catchy’; but what appealed the most is the video (atleast the one on youtube). It is rather well made – I love the look of the dilapidated warehouse setting. I guess it is what aesthetically drives in the drift of the song.
I wonder how many looked at the song from this perspective.
Nice take! Another song which I never particularly liked but is *loved* by the youth: XL di kudiya.
ReplyDeleteI have seen the video only once,so I will look for the aesthetic backdrop the next time I see it.